Countdown banner
The ThemeWare® "Countdown banner" is a "Sale" banner element for your Shopping Experiences.

Note: The element is explicitly intended for use in its own CMS block. It is not designed for use in other CMS blocks and therefore cannot be exchanged or placed in other blocks.
Important: This element is only available in the ThemeWare® Pro Edition.
The "Countdown banner" has two phases:
Pre-sale phase
Sale phase
1. Pre-sale phase
The pre-sale phase is a countdown to the start of the final sale. This offers the opportunity to promote an upcoming sale.
Tip: Link the button to your newsletter subscription page or to the scroll anchor #newsletterSubscription of the ThemeWare® Newsletter footer widget.
2. Sale phase
Die Sale-Phase ist ein Countdown bis zum Ende des entsprechenden Sales.
Tip: Link the button to a sale category or landing page.
Sale finished
After both phases, the block is hidden by CSS. Then remove it from the corresponding Shopping Experience at the next possible moment.
Configure element
You can configure the ThemeWare® "Countdown banner" as follows:
Click on the corresponding CMS block (1) to activate the "edit mode"
Hover the mouse over the desired CMS element
Click on the
"gear" icon (2) to configure the CMS elementThe "Element Settings" pop-up will open
Make the desired changes
Save your changes
You have now configured the CMS element.

Configuration
The configuration of the "Countdown Banner" is quite self-explanatory. The date of the sale ("Sale from" and "Sale until"), the titles (of the pre-run and sale phase), the image and the "Minimum height" are mandatory fields. That's all you really need to configure.
General
In the tab "General" you configure the content of the element.
Sale
In the "Sale" section you set the date of the sale ("Sale from" and "Sale until"). Select a date for the pre-sale phase and a date for the sale phase so that the countdown can be calculated for both phases.
Text
In the section "Text" you can enter texts for the pre-sale phase. The title is a mandatory field.
Text (Sale)
In the section "Text (Sale)" you can enter texts for the pre-sale phase. The title is a mandatory field.
Image
In the section "Image" you define the background image of the banner. The image and the "Minimum height" (default:
300px) are mandatory fields. Additionally, you can configure the scroll behaviour (attachment) of the image (scroll/fixed).Link
In the "Link" section you determine the target of the button of the pre-sale phase. We recommend linking the newsletter registration (see above).
Link (Sale)
In the "Link (Sale)" section you determine the target of the button for the sale phase. We recommend linking to an appropriate category (see above).
Layout
In the tab "Layout" you have various design options for the text, the buttons and a coloured overlay.
General
In the section "General" you can configure the background colour as well as the horizontal alignment and vertical alignment of the content.
Text
In the section "Text" you can configure the font and text colour for the text, the title and the subtitle.
Button
In the section "Button" you can configure the button style (the colour) and determine whether the button should be filled or displayed as an outline button.
Coloured overlay
In the section "Coloured overlay" a coloured overlay can be activated and configured.
Counter
In the tab "Counter" you can configure the counter.
Layout
In the section "Layout" you can select the desired layout type (see Layout types).
Numbers
In the section "Numbers" you can configure the font, text colour and background colour of the counter numbers. For the layout type "Counters with coloured background", individual background colours for days, hours, minutes and seconds can be configured.
Labels
In the section "Labels" you can configure the font and text colour of the labels (text below the numbers) of the counter.
SEO & Pagespeed
In the tab "SEO & Pagespeed" you can configure the HTML tag for the title.
Advanced
You can select any HTML element of our banners using appropriate CSS classes. If you would like to use your own CSS classes, you can add them in the tab "Advanced".
Layout types
There are currently three different layout types (see screenshots below) available for the counter:
Clean countdown
Numbers with coloured background
Counters with coloured background
Screenshots



Image (Background image)
As you can see from the preview graphic of the "Countdown banner", it makes sense to leave some "space" for the text in order to make it easier to read.
Tip: To help you to create the perfect background image, you will find PSD templates for CMS elements in the ThemeWare® Utilities.
FAQ
How does the countdown measure time?
Our countdown is based on an absolute, globally standardized time measurement. This means that the remaining time is the same for all users worldwide, regardless of their respective time zone.
The countdown uses a fixed end time that was configured in a specific time zone (e.g.
Europe/Berlin).Internally, this time is stored as a Unix timestamp (milliseconds since 1970).
When the page loads, the system calculates the remaining time by subtracting the current time from the end time.
The current time is measured in UTC to ensure global consistency.
This means that the remaining time is calculated the same for all users – whether they are in Berlin, New York or Tokyo.
Why might your time be displayed differently?
Your local time zone setting is incorrect
The countdown shows the remaining time based on the correct local system time.
If your device is using the wrong time zone, this can affect the display.
Your device has a manually adjusted time
If the time on your computer or smartphone is not synchronized with real time, the countdown may show an incorrect remaining time.
Check whether your device is automatically synchronizing the time via the internet.
Your time zone has changed due to daylight saving time
If you are in a region that has just activated daylight saving time, but your system has not adopted this correctly, there may be a difference.
Snippets
twt.cms.countdownBanner.days
twt.cms.countdownBanner.hours
twt.cms.countdownBanner.minutes
twt.cms.countdownBanner.seconds
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