Social proofing
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According to Wikipedia, "Social Proof" is a psychological and social phenomenon in which people rely on other people's evaluations and actions to judge right and wrong behaviour in a given situation.
All positive statements about you, your company, your product or your shop are testimonials to your "Social Proof".
ThemeWare® offers a new way of improving your "Social Proof" with the "Social Proofing" extension since version 2.0.5.
The Sales infotext on the product page confirms that previous buyers were very satisfied.
